Projects

fuboTV

fuboTV arrived in the heart of Manhattan’s broadcast media gulch with the modest goal of upending everything that happens there. The vanguard of a future the sports media industry didn’t see coming, this internet television service sought a work environment that conveyed the aggressive spirit of their business culture and the universality of sport.
fuboTV arrived in the heart of Manhattan’s broadcast media gulch with the modest goal of upending everything that happens there. The vanguard of a future the sports media industry didn’t see coming, this internet television service sought a work environment that conveyed the aggressive spirit of their business culture and the universality of sport.
  • City New York

  • Year 2017

  • Size 6,345 Sq Ft

  • Team Neil Bartley, Dan Kretchmer, Rita Radley, Nikki Hall, Tova Schachter, Olivia Ward

  • Photographer Garrett Rowland

News from Iceland

fuboTV recognized that when New Yorkers on the subway gathered around an iPhone to cheer for Iceland in the World Cup, old patterns of sports viewing were changing and with them, traditions of broadcasting. O+A’s design embodied those changes: cosmopolitan in the broadest sense, attuned to the hourly movement of drama, committed to the journalist’s ethic of getting there first. The space was as lean and stripped of clutter as a champion athlete stripped of body fat.

Game On!

But the design also embraced the basic New York media values of being everywhere and covering everything. A giant broadcast monitor with a game in progress somewhere in the world provided the focal point of the space and a 24/7 reminder of the company’s mission. The naming convention used to distinguish phone rooms and meeting spaces incorporated FIFA football teams—Arsenal, Real Madrid, Manchester United—a nod to fuboTV’s (and New York City’s) international orientation.

Prepping for an Upset

Pulling it all together, O+A’s designers fielded their team of high-end finishes, vivid wall graphics, dramatic lighting and trim, easily moveable furniture to make this office an unexpected contender among the plush, but sluggish broadcasting companies that surround it.