City Chicago, IL
Size 850 sf
Team Primo Orpilla, Mina Azarnoosh, Joseph Rodriguez, Donald Koide, Colleen Masusako
Photographer Jasper Sanidad
For NeoCon 2016 IdeaPaint partnered with Happier Camper to demonstrate the boundless potential of writable surfaces and hired O+A to design an exhibit that would dramatize the product’s broad reach. Seizing on two elements of IdeaPaint’s marketing—the word “boundless” and the idea of a mobile office (dubbed “Think Tank”)—our designers created spaces at two locations in the Chicago Merchandise Mart that captured in bright colors and vivid graphics the free spirit of a camper on the open road and the power of a mind released from boundaries.
With every part of the camper writeable, O+A created a series of wall graphics to suggest the various landscapes—a mountain campus, a dense cityscape—into which this office-on-the-go might roll. At each location adjustable white boards designed for IdeaPaint by Primo Orpilla turned campsite into conference room. Even the open air, it seems, can be made into a writeable surface.