Projects

Ideapaint Pop-Up

Successful products anticipate needs before we feel them. Before IdeaPaint, who knew a child’s enthusiasm for writing on the wall survives into adulthood? Who guessed that being able to jot down a note or sketch a diagram on any surface would become an important feature of workplace design? As more and more offices turn walls into sketchbooks, the concept of making every surface a platform for expression turns work environments into idea incubators.
Successful products anticipate needs before we feel them. Before IdeaPaint, who knew a child’s enthusiasm for writing on the wall survives into adulthood? Who guessed that being able to jot down a note or sketch a diagram on any surface would become an important feature of workplace design? As more and more offices turn walls into sketchbooks, the concept of making every surface a platform for expression turns work environments into idea incubators.
  • City Chicago, IL

  • Year 2016

  • Size 850 sf

  • Team Primo Orpilla, Mina Azarnoosh, Joseph Rodriguez, Donald Koide, Colleen Masusako

  • Photographer Jasper Sanidad

Free Your Mind

For NeoCon 2016 IdeaPaint partnered with Happier Camper to demonstrate the boundless potential of writable surfaces and hired O+A to design an exhibit that would dramatize the product’s broad reach. Seizing on two elements of IdeaPaint’s marketing—the word “boundless” and the idea of a mobile office (dubbed “Think Tank”)—our designers created spaces at two locations in the Chicago Merchandise Mart that captured in bright colors and vivid graphics the free spirit of a camper on the open road and the power of a mind released from boundaries.

You Office, Anywhere

With every part of the camper writeable, O+A created a series of wall graphics to suggest the various landscapes—a mountain campus, a dense cityscape—into which this office-on-the-go might roll. At each location adjustable white boards designed for IdeaPaint by Primo Orpilla turned campsite into conference room. Even the open air, it seems, can be made into a writeable surface.