Brand Designer

Troy Taylor

SAN FRANCISCO OR HAWAIʻI? San Francisco, but Hawaiʻi will always be home
WAIT FOR WHAT YOU NEED OR GO WITH WHAT YOU HAVE? Go with what you have
SOFT COLORS OR BRIGHT COLORS? Soft colors
COFFEE OR TEA? Coffee
WALK OR RUN? Walk
PINEAPPLE OR COCONUT? Pineapple with li hing mui + tajín
PRINTED MAGAZINE OR ONLINE MAGAZINE? Printed (ideally on a risograph)
SURF OR TURF? Surf
DEADLINE OR TAKE YOUR TIME? Deadline with time to marinate in the process
OCEAN BEACH OR BOLINAS? Bolinas
PLAN IT ALL OUT OR PLAY IT BY EAR? Plan it all out and be open to what happens
TORO Y MOI OR KELELA? Toro y Moi
AFTER EFFECTS OR ILLUSTRATOR? Illustrator
PATTERN OR PLAIN? ppppaaaatttttttteeeerrrrnnnn

I love walking around the Mission looking at storefront signs, especially the handmade ones. Seeing beautiful wonky letters always reminds me of this quote by local artist Margaret Kilgallen: ”Even though I do spend a lot of time trying to perfect my line work and my hand, my hand will always be imperfect because it’s human. And I think it’s the part that’s off that’s interesting … that’s where the beauty is.”