The New York Version
Nike is a global brand, but it’s a brand that has never lost sight of its origins. The Pacific Northwest values that shaped the company in its formative years—self-sufficiency, athleticism, healthy living, hard work—still drive the culture at its Beaverton, Oregon headquarters. That said, the New York office of any company necessarily takes on the temperament of the city. Of crucial importance to the design of this space in Midtown Manhattan was that it reflects the pulse and pace of the Brooklyn streets where sneaker culture was born.