True Tales in New York


“It could not have gone better” Primo reported from New York after a festive evening of storytelling and design at the Cooper Hewitt, Smithsonian Design Museum this week. Primo and Verda were on hand to sign copies of Studio O+A: Twelve True Tales of Workplace Design, the company’s lively new self-portrait from FRAME Publishers.

“For nearly 30 years, Studio O+A has dedicated itself to design storytelling,” Cooper Hewitt Director Caroline Baumann told a gathering of over 40 guests in the museum’s historic Great Hall. “This book is their story— imaginatively told with expressive and erudite texts, process and project photography, and even a comic book.”

Storytelling in all its forms was the theme of the evening as Primo and Verda recalled the early days of O+A and Verda read excerpts from the book. Afterwards in the Conservatory design devotees and bibliophiles queued up to get their copies signed and share their own tales. As the photos show, it was a memorable evening for all involved.

Our thanks to Caroline and Cooper Hewitt for hosting this great event and to our sponsors Kimball, Interface, Humanscale, MG West and CRI for making it possible. And special thanks to all the hearty New Yorkers who got out on a rainy Tuesday night to schlepp uptown to our book party.

We’re doing it all again on the West Coast in a couple of weeks. If you missed us in Manhattan, check us out during SF Design Week at Kimball’s San Francisco Showroom on June 14th. More stories, more books, more good times. See you there!

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